Sunday, May 11, 2014

Volkswagen wants you to help design its new concept

Graphic to promote Volkswagen's design contest, seeking help to create a concept car for a video game.

Volkswagen wants a new concept car for a video game, and some of you are being invited to design one - we say "some of you" because the Volkswagen Design Contest is only open to students enrolled in design-related studies. If you can get over that hurdle, then you'll be glad to know that the contest just started on May 5 and submissions are due on August 15, in case you had nothing else to do with your summer break.

This isn't just about a car, though; if you read the small print at the contest site, entrants need to come up with a new concept video game for their car. Specialists are welcome, with submissions allowed to focus on just one or a few areas: exterior, interior, interface, graphics, color and trim. Teams of up to two are permitted, but VW wants each person's contribution to be clearly identifiable. And, naturally, they want their own brand character to be clearly visible as well.

Why all the minutiae? Because three winners will be selected by VW head designer Klaus Bischoff and his team, and their prize will be a six-month internship at the VW design center in Wolfsburg, Germany. Winners will be notified on September 30, 2014.
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