Monday, May 19, 2014

VW's Tony Cervone named head of GM global communications

Tony Cervone, Senior Vice President of Global Communications at GMVolkswagen may be one of the world's largest automakers, but its American arm is going through a serious rough patch. VW of America might cut back sales targets, and has an ongoing fiasco about where to build its CrossBlue crossover. Now, it's also losing Tony Cervone, its executive vice president of group communications, who is taking over as senior vice president of global communications at General Motors - effective immediately.

Cervone is an industry veteran in corporate communications with stints at United Airlines, Chrysler and 10 years previously at GM as leader of its European communications team and other positions. His new role will be to oversee the company's global communications, including all of its brands and products, and he will report directly to CEO Mary Barra. "I've worked with Tony in the past and he has my trust and respect. I know he'll be another catalyst for change on our leadership team," she said in the company's official announcement.

Volkswagen of America told Autoblog in an email that a permanent replacement for Cervone hasn't been named yet. Scott Vazin, vice president of brand communications, will take over his role in the interim.
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