Wednesday, January 16, 2013

Ford CEO Calls Recalls ‘Great Lessons Learned’

Ford CEO Calls Recalls ‘Great Lessons Learned’
Recalls have been a bit too frequent in 2012, and while it may not be immediately-obvious, automakers’ image and sales will suffer in the mid to long term. Ford was no exception when it comes to recalls last year, and while they are nothing to brag about, the CEO of the company, Alan Mulally, is not trying to hide the fact, and in fact is embracing the positive aspects related to these recalls.

When it comes to Ford-specific ‘problems’ faced recently, most of the criticism has been directed at the MyFordTouch infotainment system fitted to higher-spec versions of their cars, which is far from optimized, despite the company`s best efforts.

Another highly-criticized matter are the EcoBoost turbocharged engines, which are in their first generation, and therefor some bugs may crop up. Still, at least Ford is trying to innovate, with pieces of kit such as the 1.0-liter EcoBoost engine, which makes as much as 125 hp, in stock form, and over 200 hp when tuned for racing.

Still, regarding the criticism, and the recall of the Escape SUV, Mulally is trying to maintain a positive and constructive attitude. He said: "We know what to do (regarding the problems) [ . . . ] We're dealing with them now [ . . . ] There were great lessons learned."

Story via The Detroit Free Press

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