Wednesday, January 16, 2013

Volvo Boss Confirms Nine New Models by 2015

Volvo Boss Confirms Nine New Models by 2015
The new CEO of Volvo, Hakan Samuelsson, has confirmed that the Swedish automaker will be updating and/or replacing eight of the nine models currently in the range, within the next 12 months. The information comes courtesy of, who spoke to Samuelsson at the 2012 North American International Auto Show.

Aside from the aforementioned updates, there will also be an all-new XC90, which will most likely be unveiled later this year, before its official market debut in 2014. It will use Volvo’s new SPA or Scaleable Platform Architecture, which will also be used in the company’s other large cars.

Volvo is trying to counter the six percent decline in sales they recored in 2012, when they sold 421,951 cars worldwide.

Samuelsson announced that the 60- and 70-badged models will be getting refreshed later this year, while the 40- and 50-badged models will get full replacements, which Volvo will be (or is already) developing on its own. Apparently the latter may even require an all-new small platform.

The Volvo boss also said that they would not be building any cars smaller than the current V40. They will, however, begin concentrating more on SUVs, which will become ‘core’ Volvo models, in order to better define the brand image.

We always thought Volvo was all about making great estate cars, but it seems times have changed...

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