Sunday, January 20, 2013

Sales of Cars Costing Over $130,000 Will Rise 35% by 2015 – Strong Demand from US and China

Sales of Cars Costing Over $130,000 Will Rise 35% by 2015 – Strong Demand from US and China

As most of the world’s countries struggle with the precarious economic situation we have been facing for the last few years, and while manufacturers are looking to build ever-cheaper and more efficient cars, sales of luxury and sports cars costing over $130,000 are still set to rise, in 2013.

The strong demand comes from the US and Chinese markets, which have not really been affected by the economic downturn that much. Now, sales of such cars are set to increase by a whopping 35%, by 2015, reaching the highest level since 2007 in 2013. This is helped by a 52% surge in North America, which helps Fiat and Volkswagen, two companies who between themselves own Ferrari, Maserati, Lamborghini, Bentley, Bugatti and Porsche.

Now, a very important model for the US market is getting ever closer to the showroom floor – the Maserati Levante SUV. It will be added to the US lineup of offerings, alongside the new Quattroporte and the Ghibli sedan(BMW 5-Series-sized offering), which they hope will boost their total sales figure to 50,000 units per year, by 2015.

The Ghibli will come this year, while buyers will have to wait until 2014 to get the Levante SUV.
China is also a strong market for supercars, and it has now officially become the number one market for many exotic car makers, like Lamborghini, for instance, while Ferrari is also well-represented and more and more of their cars are spotted on the street, brand new, and being driven by ‘new money’.

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