Wednesday, January 16, 2013

Cadillac VP Calls ELR Range-Extender a ‘Landmark’ in the Company’s History

Cadillac VP Calls ELR Range-Extender a ‘Landmark’ in the Company’s History
The ELR is undoubtedly a very important car for Cadillac, and while it shares many bits with the more mundane-looking Chevrolet Volt, it is considerably sportier and more luxurious - it is also a much neater design package, which will surely attract buyers from around the world.

This is important because Cadillac want to sell the range-extender in other major world markets, aside from the US, where it is expected to sell well. The all-new ELR was first shown at the 2013 North American International Auto Show, where it was easily one of the stars, and one of the most anticipated premieres.

Bob Ferguson, the new Vice President for Cadillac said that the ELR would be "manufactured in a limited number" and sold "only on the largest global markets, including China and Europe."

He added: "I believe it's a landmark in Cadillac's history [ . . . ] It's a special car that exemplifies Cadillac's greatest achievements through history."

Furthermore, the ELR is also touted as showing the way Cadillac interiors will look in the company’s future cars. Regarding this matter, Ferguson said: "In its simplest terms, the Cadillac ELR is art and science personified." We agree with the statement, as the inside of the sporty extended-range hybrid is probably the best we`ve seen so far in any new Caddy.

Story via The Detroit Free Press

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