Ford Fiesta 1.0L EcoBoost sales robust in early going

Okay, okay, okay, so I was just a smidge wrong. Those that read my review of the Ford Fiesta with the new 1.0-liter, EcoBoost engine will know that while I really enjoyed the torquey little three-cylinder, I was concerned that Ford's decision to force 1.0-liter owners into a manual transmission, steel wheels and one trim level might hurt sales of the new engine. I was also concerned that the promised 45-mile-per-gallon highway rating wouldn't be enough to tempt buyers into trying an engine that's so far outside of what the general public is use to. My concerns, though, seem to have been for naught.

While not doing a booming business on the triple-equipped Fiesta, Ford is seeing a take rate of four to eight percent per month in the engine's first few months on sale. Now, four to eight percent might not sound like a lot - if, like last year, the Fiesta sells around 71,000 units, there'd be barely 5,600 1.0-liter models on the road. It is also small potatoes relative to the take rate on EcoBoost-equipped vehicles across the Ford range, which US sales analyst Erich Merkle estimates to be roughly 35 to 40 percent of retail sales. Still, according to The Detroit News, the 1.0-liter is getting adopted at roughly the same rate as the sparkling Fiesta ST, which should be a solid indication of just how well this little engine is doing.

The 1.0-liter's success "really speaks volumes, not just to what we're doing with the Fiesta, but with EcoBoost in general," Merkle told Autoblog.

The biggest issue that Ford seems to be facing in regards to the 1.0-liter is a supply issue - engines just can't be built quickly enough. Production at the Cologne, Germany factory where the triple is built was doubled to 1,000 engines per day last year, in the face of growing European demand. Despite this, widespread availability in the US is still rather far off. And it's only going to get more difficult to snap up a 1.0-liter Fiesta, as Ford will begin offering the tiny engine in the Focus later this year. Customers that have purchased the triple - around 1,000 people, a third of whom are from California, according to The Detroit News - have had to custom order their vehicles.

Provided Ford can really ramp up production and come to grips with its supply issues, the future looks bright for its newest EcoBoost engine.
This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

Read More

2014 Ford Fiesta 1.0L EcoBoost

I'll be honest; when Ford first unveiled its 3.5-liter EcoBoost V6, I was skeptical. Past attempts at building turbocharged American cars were almost universally awful, I reasoned, so why would Ford's latest effort be any different? This may seem foolish today, considering the success that the growing EcoBoost range has achieved - particularly the 2.0-liter and 1.6-liter mills. Yet I once again found myself questioning Ford.

It's the makeup of the 1.0-liter, turbocharged three-cylinder slotted into the compact engine bay of this Fiesta that has a way of breeding doubt. Three-cylinder engines remain an extreme rarity in the US. What's more, they earned a less-than-desirable reputation for applications in the 1980s and 1990s, and my trepidation about this latest three-pot as a result.

As I found out, though, history is a poor informant of modern technology. The thrust available in other cars with the EcoBoost badge on the back has not gone missing here; something the International Engine of the Year committee has lauded. That august body named the 1.0-liter Ecoboost the best engine of 2012 and 2013. After a week of driving, it didn't take long for my fear of threes to get turned into something like that line of thinking.

Driving Notes

• How much power can a 1.0-liter, turbocharged three-cylinder that's small enough to go through an airport x-ray machine really produce? 90 horsepower, maybe 100, right? There's not much wrong with that specific output. The reality is more impressive, though. The 1.0 in the Fiesta turns out 123 ponies and 125 pound-feet of torque. Dig into the throttle, and the heroic little mill can call up a total of 148 pound-feet of torque, courtesy of an overboost function. Perhaps most impressive is that peak torque is available at just 1,400 rpm. For reference, the standard 1.6 in the Fiesta only pumps out 120 hp and 112 lb-ft of torque - so yes, this little triple is actually more powerful.


• The result of all this easily accessible grunt is ridiculously, hilariously good. The Fiesta pulls with a diesel-like sense of authority, regardless of gear or engine speed, and had little difficulty when it came to on-ramps or highway merging, where power is most likely to be needed. Throughout my week, every single situation I put the 1.0-liter in, it wowed with its super accessible acceleration. Put another way, if this engine were in a Pepsi Challenge with the standard 1.6, I'm convinced it'd win every time.


• As low and mid-range output are this engine's strongest assets, the transmission should be geared to exploit that. In the Fiesta, it is. The five-speed manual isn't great to work with, with long throws and a vague clutch, but it's geared perfectly for this engine. At 80 mph, the engine turns over at just 3,000 rpm. At 70, it spins at 2,500. And yet, the gearing is broad enough and the power ample enough that you won't be forced to work the clutch and transmission too much to get about. This powertrain is just very, very easy to drive and live with.


• For those that are concerned about the engine's sound, well, don't be. Sure, it's a bit clattery when idling and it doesn't sound great when accelerating hard, but it's not a buzzy or harsh engine, and it's darn near silent at cruising speeds, even when turning over at 3,000 rpm.


• There are a fair few flies in this ointment, though. First and foremost, we have fuel economy. Ford rates the Fiesta EcoBoost at 32 miles per gallon in the city and 45 mpg on the highway. I didn't have much difficulty matching the 37-mpg combined rating, and the EcoBoost's ratings are noticeably better than the 1.6, which returns 30 and 41 mpg when fitted with a manual transmission and the SFE package. The problem, as I see it, is this: there's a stigma against super-small engines like the 1.0, and unless they provide some ridiculous improvements in fuel efficiency, consumers will dismiss them outright. As of this writing, I simply don't think there's enough of a benefit to tempt the average buyer to get behind the wheel and find out how good this engine really is.


• I think this is solvable problem, though, if Ford opts to develop the Fiesta EcoBoost as a fuel-sippers choice. Start-stop would be a natural fit here, as would active grille shutters and, perhaps, the excellent suite of efficiency training systems found on Ford's hybrid and electric offerings. It would add some to the cost (perhaps $295?) but it would fit with Ford's plan to introduce that technology to more models. It's not likely to provide a huge bump in the EPA sticker numbers, but the real-world improvement could be enough for Joe Consumer to decide to take it for a spin, just to see what it's all about.


• The Fiesta SE starts at $16,080 for the five-door model, which doesn't include an $825 destination charge. Adding the three-pot turbo kicks the price up $995. It's a reasonable sum, considering the premiums that other EcoBoost mills offer, and one that I wouldn't be too miffed about paying. My tester also featured a $290 Comfort Pack, which added heated seats. Beyond that, the only other options worth mentioning are MyFord Touch and a sunroof, both of which add $795 apiece to the Fiesta's bottom line (although my car didn't have either). As tested, the car you see above is $18,190, including destination.


• A final problem, as I see it, is that Ford hasn't done a lot to make this a very appealing engine to customers. It's only available on the mid-level SE trim, and can only be had with a five-speed manual and 15-inch steel wheels. It is, at least, available in both sedan and five-door models. If the ho-hum fuel mileage doesn't doom Fiesta EcoBoost sales, the fact that its availability is so limited will. But this is the first year the 1.0 is on sale in the US, so it's entirely plausible that Ford is waiting to see what the initial consumer and critical response is before making it more widely available. Here's hoping that's the case.

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

Read More

Ford F-150 EcoBoost Becomes NASCAR Pace Truck

Ford recently announced that its 2013 F-150 FX4 EcoBoost will be the NASCAR Pace Truck, so we are going to see the pickup in action this Sunday at the Michigan International Speedway.

Ford has also published a few photos of the vehicle, so we now what to expect for the race. This announcement means that the pack of racers will be lead by the truck’s 365 hp turbocharged V6 unit, an engine that allows the vehicle to post a 0 to 60 mph (96 km/h) time of under 7 seconds, a very respectable time for a car of this size, especially considering that the unit comes with EPA figures of 16 mpg city and 22 mpg highway.

We see this as a move that aims to show that pickups are more than just workhorses and since modern times have gifted these cars with special features, we agree with this.

Read More