2013 Acura ILX Commercials: Equal Parts

Acura’s new slogan is that life should be equal parts responsibility and fun. That’s why the ILX needs to be a good clean sedan during the day and an enjoyable but responsible non-drunk drive during the night.

To better get the message across, two commercials were released. Called ‘Airport’ and ‘Office’, these are filmed in identical split screens where the Acura driver goes through equal parts of fun and responsibility.

The main focus of the car is placed on the luxury on offer, on the standard push-button start feature and exciting design. The ILX is also featured with a manual gearbox, even though very few people go for that option, and that’s because Acura wanted to convey the sporty attitude of the car.

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2013 Acura ILX Goes On Sale for under $26,000

Acura announced that sales of the new ILX sedan will start today with a MSRP at dealerships of $25,900. With fitting like a start button fitted as standard, very few cars can compete in its price bracket.

Power for the Civic based sedan comes from a 2.0-liter four-cylinder engine that produces 150 hp. The ILX will also be available with a hybrid system for $28,900. This uses a 1.5-liter in combination with an electric motor to produce a combined maximum output of 111 hp. If more power is what you’re after, a 2.4-liter is available at the very top of the range, producing 201 horsepower and costing $29.200 as standard.

The standard car comes as standard with keyless entry, Pandora internet radio and Blootooth connectivity. FOr extra luxury fittings, you’ll have to go for the $3,300 Premium Package, which adds eather interior, heated front seats, a rearview camera and 17-inch aluminum wheels

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