Between the global success of the Chevrolet Cruze and the poorly received "Chevy Runs Deep" tagline, Chevrolet
will be aligning all of its marketing behind a new global campaign
called "Find New Roads." Looking at the big picture, Chevrolet says this
new tagline will be used to create "one global vision" as it prepares
to launch 20 new models this year worldwide, and the US market will be
the first to see the new campaign sometime during the first quarter of
this year.
