Friday, January 4, 2013

Porsche Achieves US Sales Record in 2012

Porsche Achieves US Sales Record in 2012

Porsche has just announced that it has recorded its best ever year, in terms of sales, in the United States - the previous record was set in 2007, when they managed to shift 34,693 units. The premium German automaker managed to sell an impressive 35,043 cars in 2012, which represents a 21% increase over their 2011 figures.

As expected, the best-selling model was the Cayenne SUV, which accounted for 15,545 of the entire sales figure - this represents a 20% increase over 2011. The new 911 Carrera and Carrera S also fared well, and managed to find 8,528 new owners. This year, if the market stays as strong as it has been in 2012, Porsche expects to break the newly-set record, through the introduction of new models.

According to Porsche Cars North America CEO, Detlev von Platen, “2012 was truly a momentous year for Porsche in the U.S. Not only did we launch the all-new, seventh-generation 911, the completely redesigned Boxster and our first diesel model, we set records in nearly all aspects of our business, achieving top-tier results in many high-ranking industry quality and customer satisfaction studies while growing our share in the luxury market.

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