While some automakers are announcing that 2013 will be a record
year, when they expect to sell more than they ever had, General Motors
is not that confident that the new year will bring significant
improvements, especially when it comes to their market share gains, on
the home US market.
Last year was not good at all for GM, from this respect, as their US market share fell to 17.9% - almost 2% down from the 2011 19.6% share they used to have. It is also reportedly the lowest level since the 1920, and it comes after GM gained .5% in 2011, over 2010 - the first such gain in over a decade, for the American giant.
The GM sales department has nothing to brag about either, when it comes to 2012, as their reported 4% growth trailed the overall gain experienced by the whole of the market, which was recorded at 13%.
The CEO of GM, Dan Akerson, who called the 2011 gain ‘an anomaly’, is aware that GM lost a lot of ground due to the fact that it had a dated and aging lineup of products, a problem which has only entered the correction phase in the last two years, and the trend accelerated in 2012.
Still, he believes that GM is a ‘competent, capable’ and ‘very dynamic competitor’ in the US. For 2013, they will rely on their newly-revealed pickup trucks to do all of the ‘heavy lifting’, and lift their sales and at least try to maintain the market share they still have.
Story via autonews.com
Last year was not good at all for GM, from this respect, as their US market share fell to 17.9% - almost 2% down from the 2011 19.6% share they used to have. It is also reportedly the lowest level since the 1920, and it comes after GM gained .5% in 2011, over 2010 - the first such gain in over a decade, for the American giant.
The GM sales department has nothing to brag about either, when it comes to 2012, as their reported 4% growth trailed the overall gain experienced by the whole of the market, which was recorded at 13%.
The CEO of GM, Dan Akerson, who called the 2011 gain ‘an anomaly’, is aware that GM lost a lot of ground due to the fact that it had a dated and aging lineup of products, a problem which has only entered the correction phase in the last two years, and the trend accelerated in 2012.
Still, he believes that GM is a ‘competent, capable’ and ‘very dynamic competitor’ in the US. For 2013, they will rely on their newly-revealed pickup trucks to do all of the ‘heavy lifting’, and lift their sales and at least try to maintain the market share they still have.
Story via autonews.com
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