It’s marketing pure
and simple, yet desirable nonetheless. This is the limited-run BMW M3
Matte Edition, exactly the same mechanically speaking as a standard M3,
but with matte-black paintwork, black chrome accents, super-shiny
19-inch alloys and plenty of carbon fiber inside. Annoyingly, it’s only
going to be available in China. BMW has made a habit of this, producing
the Frozen Gray model for the USA, the Pure for Australia and the
Competition Fire Orange for Japan. Even more annoying, there was already
a Tiger Edition for China, which sold out quickly, despite what looked
like a portrait of a breakfast cereal mascot on the headrests.
Friday, May 4, 2012
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