Tuesday, January 15, 2013

Di Montezemolo - "A Ferrari can’t have more than two doors"

As if we needed more confirmation on the matter, the Ferrari CEO, Luca di Montezemolo has announced, yet again, that the Prancing Horse brand will not be offering any sedan or SUV any time soon, despite the fact that there is clear demand for such vehicles.

Talking with automotorundsport.de, di Montezemolo said: “Ferrari is all about sportiness in the most pure form of the word, and that doesn’t involve SUV’s of four-door saloons. A Ferrari can’t have more than two doors.” He also goes on to say that a cheap entry-level Ferrari “simply wouldn`t be a Ferrari, enough said!”

He argued that the current California is as low as they`re willing to go, and proof that hte strategy is working is the fact that around 70% of all owners of the car are new first-time Ferrari owners. They are attracting enough new buyers as it is, and they don`t need an even cheaper model to do so.

Still, for those who want an entry-level Ferrari, which is cheap, fast and most likely fun, you`ll just have to wait for Alfa Romeo to finally launch the mid-engined 4C.

Via autoedizione.com

0 nhận xét:

Post a Comment